Bates® Footwear to Unveil Latest High-Performance Technology - C3® with Cross Channel Circulation

Bates® Footwear to Unveil Latest High-Performance Technology at SHOT Show:

The C3® with Cross Channel Circulation

Rockford, MI (January 2010) – Bates® Footwear is no stranger to innovation. With its new C3® boot launching at the 2010 Shooting, Hunting, Outdoor Trade Show and Conference (SHOT Show), the respected footwear manufacturer introduces a patented technology that will provide unmatched footwear breathability.

“Bates is continuously unveiling new technologies with the goal of being a clear innovative solutions provider,” says Ron Woznick, Vice President and General Manager of Bates Footwear, “Comfort and footwear breathability remain high priorities for the law enforcement profession. We are looking forward to seeing this new technology on the streets where it will provide noticeable comfort differences in the everyday lives of men and women in law enforcement.”

The C3 joins an already impressive portfolio of military and uniform footwear. Designed for hardwearing comfort, the C3 boots feature patented Cross Channel Circulation technology to keep feet cooler and more comfortable. As the wearer moves about, air is forced through the patented cross channel construction, providing superior breathability.

In addition to its patented Cross Channel Circulation technology, the C3 offers an abundance of dependable details. The C3 boasts a durable leather and 1680 Denier nylon upper, as well as, a resilient 360-degree rubber outsole that provides impressive grip and stability. The C3 promotes additional comfort via a moisture wicking lining that manages perspiration. The lightweight, removable insole offers strong but flexible support to ensure maximum stability. The end result is a comfort-driven boot that delivers on multiple fronts.

C3 Features At A Glance:

• Patented Cross Channel Circulation Technology
• Leather and 1680 Denier Nylon Upper
• Cushioned EVA Midsole
• Lightweight Removable Insole
• Moisture Wicking Lining
• Durable Rubber Outsole
• Flexible Cement Construction

Models: E03381 C3 Men’s 8” Side Zip Boot; E03781 C3 Women’s 8” Side Zip Boot; and E03360 C3 Men’s 6” Boot.

As one of the largest uniform footwear companies in the world, Bates is forever driven to produce only the best for those who depend on the brand while on the job, whether on the streets or in combat. “We’re excited about the C3 and are eager to watch it provide unmatched breathability performance in a segment where footwear comfort is critical,” says Woznick.

Held at the Sands Expo and Convention Center in Las Vegas, Nevada, the SHOT Show will run from January 19 through January 22 and is for the trade only. (For more information on the SHOT Show, visit http://www.shotshow.org/.)

Bates Footwear will be located in the Law Enforcement section, booth number 11860.

For more information on Bates Footwear, visit www.batesfootwear.com.

Bates® Footwear Celebrates 125 Years of Inspiring Innovation

Rockford, MI (January 2010) – When it comes to service, every company has its own motivation, its own mission. At Bates® Footwear (Bates), that mission is perfectly summed up in its brand promise: Honor Bound®. About to celebrate its 125-year anniversary, Bates is now, more than ever, committed to those words and to the countless individuals who depend on the company’s products.

“Our 125th anniversary is an extremely significant milestone for Bates. It would be considerable for any company, but it is especially amazing when you realize everything Bates has accomplished during its history serving those in the military and public service ,” said Ron Woznick, Vice President and General Manager of Bates Footwear.

A leading supplier of footwear to the U.S. federal government and the Department of Defense, the Bates brand is synonymous with innovation and expertise. Its foray into uniform footwear first took place with the company’s creation of the original Navy Uniform Oxford. The overwhelming popularity of the shoe led to the manufacturing of footwear for all branches of the U.S. military. It was only a matter of time before Bates would dedicate 100% of its resources to making uniform footwear for military and civilian services.

Today, Bates proudly outfits elite military organizations in more than sixty countries. With each step, Bates has expanded its leadership story, building a solid reputation for exceptional performance founded on leading edge, innovative footwear that use the toughest, most resilient materials available, such as Gore-Tex® and Vibram®. Engineering breakthroughs, like the Bates DuraShocks® and Bates® Individual Comfort System, also continue to establish the brand as a leader in the industry and one of the largest uniform footwear companies in the world.

While the materials Bates uses may change throughout the years, its commitment to making the finest footwear for military, police, and other uniformed public services has not. As a result of that dedication, Bates sells an average of 1.5 million pairs of boots and shoes each year and, with every new innovation, the demand for the brand grows.

“We’re certain that Bates will continue to spearhead breakthrough developments in uniform footwear,” said Woznick. “It’s in our brand DNA. It’s what we do. We have invested 125 years in providing the finest product available and that dedication and commitment will endure.”

For more information and to view product lines, visit www.batesfootwear.com.