Tuesday, October 20, 2009

Bates Launches iCS Technology

Bates Launches iCS Technology

A Proprietary Adjustable Comfort Dial Technology

Bates iCS Lets the Wearer Get Into Their Comfort Zone.

A genuine breakthrough in advanced comfort technology, the new Bates Individual Comfort System(iCS) gives the wearer the freedom to customize the comfort of their footwear. By using the new “dial” technology, each individual can choose the comfort zone that’s right for them.

Every individual is unique, and so are their foot comfort needs. The new adjustable comfort system from Bates can be adjusted for each individual’s unique comfort tastes and requirements. Developed by the Bates Product Design Team and wear-tested by actual customers, the innovative “dial” technology offers a truly effective way for consumers to define all-day comfort on their own terms.

The comfort system is not only highly flexible, but is easily customized. The adjustable comfort dial is built directly into the midsole of the shoe and is easily rotated to rest at one of four zones. Each zone satisfies different comfort needs and allows the user to put comfort where they want it.

Here is how it works:





  • Firm Zone: Increases energy return and maximizes all-day support
  • Outward Zone: Reduces outward tilt and encourages natural walking motion and stability
  • Cushion Zone: Increases heel cushioning and maximizes shock absorption
  • Inward Zone: Reduces inward tilt and encourages natural walking motion and stability




Bates Individual Comfort System is available in a low, 6", 8" , and GORE-TEX® versions. Women's sizing also avaialable. For those who desire comfort and the ability to keep their feet dry throughout the day, GORE-TEX® footwear is breathable, durably waterproof and engineered to keep feet dry and comfortable at all times.
  
To view the collection, visit our website or a retailer near you.




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